SAPÄÚ¸®¾Æ(´ëÇ¥ Çü¿øÁØ www.sap.com/korea)ÀÇ ÇÏÀ̺긮½º ¼Ö·ç¼ÇÀÌ °¡Æ®³Ê(Gartner)ÀÇ ‘µðÁöÅÐ Ä¿¸Ó½º¸¦ À§ÇÑ Áß¿ä ¿ª·®(Gartner Critical Capabilities for Digital Commerce)’ º¸°í¼¿¡¼ ÃÖ°í Á¡¼ö¸¦ ȹµæÇß´Ù°í ¹ßÇ¥Çß´Ù.
ÇÏÀ̺긮½º´Â ¼ÒºñÀÚ ´ë»ó ¸ÖƼä³Î ±â¾÷(Multichannel Enterprises Selling to Consumers), ¼ÒºñÀÚ ´ë»ó ±Û·Î¹ú ±â¾÷(Enterprises Selling Globally to Consumers), ±â¾÷ ¹× SMB ´ë»ó ±â¾÷(Enterprises Selling to Other Enterprises or SMBs) µî 3°³ Ç׸ñ¿¡¼ ÃÖ°í Á¦Ç° ÆòÁ¡À» ¹Þ¾Ò´Ù.
À̹ø º¸°í¼´Â °¡Æ®³Ê °í°´»ç Çǵå¹é, º¥´õ Ãßõ °í°´, Á¶Á÷·ºê·£µå º¹À⼺, µðÁöÅÐ ½ºÅä¾î ÇöÁöÈ, °³ÀÎ ¹× ¹ýÀÎ ±¸¸ÅÀÚ¸¦ À§ÇÑ °³ÀÎÈ, ¸ÖƼä³Î Áö¿ø µî°ú °°Àº Á¦Ç° Æò°¡ Ç׸ñÀ» Àû¿ëÇØ º¥´õµéÀ» Æò°¡Çß´Ù.
ºê¶óÀ̾ð ¿öÄ¿(Brian Walker) SAP CEC(Customer Engagement & Commerce) ºÎ¹® ÃÖ°íÀü·«Ã¥ÀÓÀÚ´Â “À̹ø °¡Æ®³Ê º¸°í¼´Â °í°´»ç°¡ ÀÌ¹Ì ÀÎÁöÇÏ°í ÀÖ´ø »ç½ÇÀ» ÀÔÁõÇÏ´Â °è±â°¡ µÆ´Ù”¸ç “ÇÏÀ̺긮½º´Â ´Ù¾çÇÑ B2C ¹× B2B ±â¾÷µéÀÇ ¿ä±¸¸¦ ÃæÁ·½ÃÅ°¸ç, µðÁöÅÐÀ» ±â¹ÝÀ¸·Î ±Û·Î¹ú ¿È´Ïä³ÎÈ µÇ´Â ½ÃÀå¿¡¼ °í°´»çÀÇ Â÷º°ÈµÈ »ç¾÷ ±¸Ãà ¹× À¯Áö¸¦ Áö¿øÇÏ°í ÀÖ´Ù”°í ¸»Çß´Ù.
°¡Æ®³Ê º¸°í¼´Â “µðÁöÅÐ Ä¿¸Ó½º Ç÷§ÆûÀº µðÁöÅРȯ°æ¿¡¼ÀÇ ±â¾÷ °æÀï·Â À¯Áö ¹× ¼öÀÍ È®´ë¸¦ À§ÇÑ Çʼö Á¶°Ç”À̶ó°í ºÐ¼®Çϸç 2018³â±îÁö Àüü Ä¿¸Ó½º »çÀÌÆ® °¡¿îµ¥ 50% ÀÌ»óÀÌ ±â¼ú ÅëÇÕÀ¸·Î ÀÌ·ïÁø µðÁöÅÐ ¼ÒºñÀÚ °æÇèÀ» ±¸ÇöÇÒ °ÍÀ¸·Î ¿¹ÃøÇß´Ù.
À̹ø °¡Æ®³Ê ‘µðÁöÅÐ Ä¿¸Ó½º¸¦ À§ÇÑ Áß¿ä ¿ª·®’ º¸°í¼´Â (https://hybris.com/en/downloads/analyst-report/gartner-critical-capabilities-digital-commerce-2015/005)¿¡¼ ´Ù¿î ¹ÞÀ» ¼ö ÀÖ´Ù.
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